Both Alexander McQueen and Proenza Schouler have chosen to utilize video in the showing of recent collections. Alexander McQueen will debut his Spring 2010 Menswear line in a freaky-art film directed by David Sims while, not to be outdone, Proenza Schouler has incorporated a film, starring video artist Kalup Linzy, in the unveiling of their Spring 2010 pre-collection at Pitti W in Florence.
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[style.com]
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